{"id":915,"date":"2026-02-27T11:25:02","date_gmt":"2026-02-27T09:25:02","guid":{"rendered":"https:\/\/katzensprung.net\/?page_id=915"},"modified":"2026-06-04T14:51:00","modified_gmt":"2026-06-04T12:51:00","slug":"home","status":"publish","type":"page","link":"https:\/\/katzensprung.net\/en\/","title":{"rendered":"Home"},"content":{"rendered":"\n<div class=\"wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<!-- ============================================================\n   katzensprung.net \u2014 Sektion 1: Hero \n   ============================================================ -->\n\n<section class=\"ks-hero\" aria-label=\"Hero\">\n  <div class=\"ks-hero__inner\">\n\n    <!-- Linke Seite: Text -->\n    <div class=\"ks-hero__text\">\n      <p class=\"ks-eyebrow ks-hero__eyebrow\">Marketing-Strategin &#038; MarTech-Beraterin<\/p>\n\n      <h1 class=\"ks-hero__h1\">Marketing, das <em>verbindet.<\/em><\/h1>\n\n      <p class=\"ks-hero__subtext\">\n        Bei mir gibt&#8217;s keinen Agentur-Pitch und kein &#8222;h\u00f6her, schneller, weiter&#8220;,\n        sondern ehrliches Marketing mit Haltung. Datenbasiert, strategisch, mit Blick\n        f\u00fcr die Menschen hinter den Kennzahlen. Versprochen.\n      <\/p>\n\n      <ul class=\"ks-hero__chips\" aria-label=\"Schwerpunkte\">\n        <li class=\"ks-hero__chip\">\n          <svg viewBox=\"0 0 24 24\" width=\"14\" height=\"14\" fill=\"none\" aria-hidden=\"true\">\n            <path d=\"M12 21s-7.5-4.7-10-9.3C.6 8.9 2 5.5 5.2 5c2-.3 3.6.9 4.4 2.2.8-1.3 2.4-2.5 4.4-2.2 3.2.5 4.6 3.9 3.2 6.7C19.5 16.3 12 21 12 21Z\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linejoin=\"round\"\/>\n          <\/svg>\n          Empathisches Marketing\n        <\/li>\n        <li class=\"ks-hero__chip\">\n          <svg viewBox=\"0 0 24 24\" width=\"14\" height=\"14\" fill=\"none\" aria-hidden=\"true\">\n            <path d=\"M4 19V5M4 19h16M8 16l3.5-4 3 2.5L20 8\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n          <\/svg>\n          Dateninformiert statt Bauchgef\u00fchl\n        <\/li>\n      <\/ul>\n    <\/div>\n\n    <!-- Rechte Seite: Foto -->\n    <div class=\"ks-hero__media\">\n      <div class=\"ks-hero__photo-wrap\">\n        <img fetchpriority=\"high\" decoding=\"async\"\n          class=\"ks-hero__photo\"\n          src=\"https:\/\/katzensprung.net\/wp-content\/uploads\/2026\/02\/DSC01039-scaled.jpg\"\n          alt=\"Lea Fischer, Marketing-Strategin\"\n          loading=\"eager\"\n          width=\"800\" height=\"1000\"\n        \/>\n        <span class=\"ks-hero__tint\" aria-hidden=\"true\"><\/span>\n      <\/div>\n    <\/div>\n\n  <\/div>\n<\/section>\n\n<style>\n  .ks-hero {\n    background: var(--ks-off-white);\n  }\n  .ks-hero__inner {\n    max-width: var(--ks-max-width);\n    margin: 0 auto;\n    padding: 3.5rem 3rem;\n    display: grid;\n    grid-template-columns: 1.2fr 1fr;\n    gap: 4rem;\n    align-items: center;\n  }\n\n  \/* Text *\/\n  .ks-hero__eyebrow {\n    margin: 0 0 1.25rem 0;\n  }\n  .ks-hero__h1 {\n    font-family: 'Poppins', sans-serif;\n    font-weight: 700;\n    font-size: clamp(2.4rem, 4.5vw, 4rem);\n    line-height: 1.08;\n    color: var(--ks-ink);\n    margin: 0;\n    opacity: 0;\n    transform: translateY(20px);\n    animation: ks-hero-in 0.6s ease-out 0.05s forwards;\n  }\n  .ks-hero__h1 em {\n    font-style: normal;\n    color: var(--ks-gold);\n  }\n  .ks-hero__subtext {\n    font-family: 'Open Sans', sans-serif;\n    font-size: 1.05rem;\n    line-height: 1.8;\n    color: var(--ks-ink-60);\n    max-width: 56ch;\n    margin: 1.5rem 0 0 0;\n    opacity: 0;\n    transform: translateY(20px);\n    animation: ks-hero-in 0.6s ease-out 0.18s forwards;\n  }\n\n  \/* Trust-Chips *\/\n  .ks-hero__chips {\n    display: inline-flex;\n    flex-wrap: wrap;\n    gap: 8px;\n    list-style: none;\n    padding: 0;\n    margin: 1.5rem 0 0 0;\n    opacity: 0;\n    transform: translateY(20px);\n    animation: ks-hero-in 0.6s ease-out 0.3s forwards;\n  }\n  .ks-hero__chip {\n    display: inline-flex;\n    align-items: center;\n    gap: 6px;\n    border: 1.5px solid var(--ks-gold-soft);\n    background: var(--ks-gold-pale);\n    color: var(--ks-ink);\n    padding: 6px 14px;\n    border-radius: var(--ks-radius-pill);\n    font-family: 'Open Sans', sans-serif;\n    font-weight: 600;\n    font-size: 0.78rem;\n  }\n  .ks-hero__chip svg { color: var(--ks-gold); flex-shrink: 0; }\n\n  \/* Foto *\/\n  .ks-hero__photo-wrap {\n    position: relative;\n    aspect-ratio: 4 \/ 5;\n    border-radius: var(--ks-radius-md);\n    overflow: hidden;\n    box-shadow: 0 8px 32px rgba(17,17,17,0.10);\n  }\n  .ks-hero__photo {\n    width: 100%;\n    height: 100%;\n    object-fit: cover;\n    object-position: top center;\n    display: block;\n    filter: grayscale(100%);\n  }\n  \/* dezenter Gold-Tint *\/\n  .ks-hero__tint {\n    position: absolute;\n    inset: 0;\n    background: var(--ks-gold);\n    mix-blend-mode: multiply;\n    opacity: 0.22;\n    pointer-events: none;\n  }\n\n  @keyframes ks-hero-in {\n    to { opacity: 1; transform: translateY(0); }\n  }\n\n  \/* Mobile *\/\n  @media (max-width: 768px) {\n    .ks-hero__inner {\n      grid-template-columns: 1fr;\n      gap: 1.5rem;\n      padding: 2rem 1.5rem;\n      min-height: auto;\n    }\n    .ks-hero__media { order: -1; }   \/* Foto nach oben *\/\n    .ks-hero__subtext { font-size: 1rem; max-width: 100%; }\n  }\n\n  @media (prefers-reduced-motion: reduce) {\n    .ks-hero__h1, .ks-hero__subtext, .ks-hero__chips {\n      animation: none; opacity: 1; transform: none;\n    }\n  }\n<\/style>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<!-- ============================================================\n   katzensprung.net \u2014 Sektion 2: Leistungen \n   ============================================================ -->\n\n<section class=\"ks-services\" aria-label=\"Was ich tue\">\n  <div class=\"ks-services__inner\">\n\n    <!-- Linke Spalte: sticky -->\n    <header class=\"ks-services__head\">\n      <p class=\"ks-eyebrow ks-services__eyebrow\">Was ich tue<\/p>\n      <h2 class=\"ks-services__h2\">Marketingberatung die <span style=\"color:#daa521\">verbindet<\/span>.<\/h2>\n      <p class=\"ks-services__intro\">Strategie, Online Marketing, MarTech und Bef\u00e4higung. Vier Felder, eine Haltung. <br><br>Meine Arbeit ist am wirkungsvollsten f\u00fcr Einzelunternehmerinnen und Unternehmer sowie KMU, die ihr <strong>Marketing endlich strategisch<\/strong> und wirkungsvoll aufstellen wollen. <br><br>Ohne Agentur-Overhead, ohne Schaufenster-Strategien.<\/p>\n    <\/header>\n\n    <!-- Rechte Spalte: Accordion -->\n    <div class=\"ks-services__accordion\">\n\n      <!-- 1: Marketing Strategie (offen by default) -->\n      <details class=\"ks-acc\" name=\"ks-services\" open>\n        <summary class=\"ks-acc__summary\">\n          <span class=\"ks-acc__icon\">\n            <svg viewBox=\"0 0 48 48\" width=\"32\" height=\"32\" fill=\"none\" aria-hidden=\"true\">\n              <circle cx=\"24\" cy=\"24\" r=\"18\" stroke=\"currentColor\" stroke-width=\"2.5\"\/>\n              <path d=\"m30 18-7 7-5 5 7-7 5-5Z\" fill=\"currentColor\"\/>\n              <circle cx=\"24\" cy=\"24\" r=\"2.5\" fill=\"currentColor\"\/>\n            <\/svg>\n          <\/span>\n          <span class=\"ks-acc__title\">Marketing Strategie<\/span>\n          <span class=\"ks-acc__chevron\" aria-hidden=\"true\">\n            <svg viewBox=\"0 0 24 24\" width=\"22\" height=\"22\" fill=\"none\"><path d=\"m6 9 6 6 6-6\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>\n          <\/span>\n        <\/summary>\n        <div class=\"ks-acc__body\">\n          <p>Im <strong>Marketing<\/strong> jagt ein Trend den n\u00e4chsten, alles auf einmal funktioniert selten. Lieber eine Sache richtig gut, als f\u00fcnf zu 20%. Wir finden gemeinsam heraus, worauf es in deinem Unternehmen wirklich ankommt, und worauf du getrost verzichten kannst.<\/p>\n          <p class=\"ks-acc__tags\">Positionierung \u00b7 Roadmap \u00b7 Priorisierung<\/p>\n        <\/div>\n      <\/details>\n\n      <!-- 2: Online Marketing -->\n      <details class=\"ks-acc\" name=\"ks-services\">\n        <summary class=\"ks-acc__summary\">\n          <span class=\"ks-acc__icon\">\n            <svg viewBox=\"0 0 48 48\" width=\"32\" height=\"32\" fill=\"none\" aria-hidden=\"true\">\n              <path d=\"M8 38V10M8 38h32\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\"\/>\n              <path d=\"M14 30l8-9 6 5 9-12\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n              <path d=\"M31 14h6v6\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n            <\/svg>\n          <\/span>\n          <span class=\"ks-acc__title\">Online Marketing<\/span>\n          <span class=\"ks-acc__chevron\" aria-hidden=\"true\">\n            <svg viewBox=\"0 0 24 24\" width=\"22\" height=\"22\" fill=\"none\"><path d=\"m6 9 6 6 6-6\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>\n          <\/span>\n        <\/summary>\n        <div class=\"ks-acc__body\">\n          <p>Sichtbar werden, wo deine Zielgruppe wirklich ist, \u00fcber die richtigen Kan\u00e4le, mit der richtigen Botschaft. Von <strong>Google Ads \u00fcber SEO und GEO bis hin zu Social Ads und Content<\/strong>: Datenbasiert geplant, ehrlich bewertet, kontinuierlich optimiert.\n\n<\/p>\n          <p class=\"ks-acc__tags\">Google Ads \u00b7 SEO &#038; GEO \u00b7 Social Ads \u00b7 Content<\/p>\n        <\/div>\n      <\/details>\n\n      <!-- 3: MarTech & Analytics -->\n      <details class=\"ks-acc\" name=\"ks-services\">\n        <summary class=\"ks-acc__summary\">\n          <span class=\"ks-acc__icon\">\n            <svg viewBox=\"0 0 48 48\" width=\"32\" height=\"32\" fill=\"none\" aria-hidden=\"true\">\n              <circle cx=\"12\" cy=\"12\" r=\"4\" stroke=\"currentColor\" stroke-width=\"2.5\"\/>\n              <circle cx=\"36\" cy=\"12\" r=\"4\" stroke=\"currentColor\" stroke-width=\"2.5\"\/>\n              <circle cx=\"24\" cy=\"36\" r=\"4\" stroke=\"currentColor\" stroke-width=\"2.5\"\/>\n              <path d=\"M14 15l8 18M34 15l-8 18M15 12h18\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\"\/>\n            <\/svg>\n          <\/span>\n          <span class=\"ks-acc__title\">MarTech &amp; Analytics<\/span>\n          <span class=\"ks-acc__chevron\" aria-hidden=\"true\">\n            <svg viewBox=\"0 0 24 24\" width=\"22\" height=\"22\" fill=\"none\"><path d=\"m6 9 6 6 6-6\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>\n          <\/span>\n        <\/summary>\n        <div class=\"ks-acc__body\">\n          <p>Knappe Budgets brauchen klare Daten. Ich helfe dir, deine Tools sinnvoll zu verkn\u00fcpfen, sauberes <strong>Tracking<\/strong> aufzusetzen und Reports zu bauen, die wirklich genutzt werden. Damit Entscheidungen auf Daten basieren, nicht auf Bauchgef\u00fchl.\n\n<\/p>\n          <p class=\"ks-acc__tags\">Tracking \u00b7 Attribution \u00b7 Reporting<\/p>\n        <\/div>\n      <\/details>\n\n      <!-- 4: Coaching & Bef\u00e4higung -->\n      <details class=\"ks-acc\" name=\"ks-services\">\n        <summary class=\"ks-acc__summary\">\n          <span class=\"ks-acc__icon\">\n            <svg viewBox=\"0 0 48 48\" width=\"32\" height=\"32\" fill=\"none\" aria-hidden=\"true\">\n              <path d=\"M6 20a6 6 0 0 1 6-6h12a6 6 0 0 1 6 6v4a6 6 0 0 1-6 6h-9l-6 5v-5a6 6 0 0 1-3-5v-5Z\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linejoin=\"round\"\/>\n              <path d=\"M32 16h4a6 6 0 0 1 6 6v4a6 6 0 0 1-3 5v4l-5-4\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linejoin=\"round\"\/>\n            <\/svg>\n          <\/span>\n          <span class=\"ks-acc__title\">Coaching &amp; Bef&#xE4;higung<\/span>\n          <span class=\"ks-acc__chevron\" aria-hidden=\"true\">\n            <svg viewBox=\"0 0 24 24\" width=\"22\" height=\"22\" fill=\"none\"><path d=\"m6 9 6 6 6-6\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>\n          <\/span>\n        <\/summary>\n        <div class=\"ks-acc__body\">\n          <p>Mein Ziel ist nie eine langfristige Abh\u00e4ngigkeit, sondern Hilfe zur Selbsthilfe. Ich gebe mein Wissen aus \u00fcber 13 Jahren digitalem Marketing weiter, als Beraterin, als Dozentin im <strong>digitalen Marketing<\/strong> und ganz pragmatisch: dort, wo es dich oder euch gerade voranbringt.\n\n<\/p>\n          <p class=\"ks-acc__tags\">Workshops \u00b7 Wissenstransfer \u00b7 KI-Integration<\/p>\n        <\/div>\n      <\/details>\n\n    <\/div>\n  <\/div>\n<\/section>\n\n<style>\n  .ks-services { background: var(--ks-off-white); }\n  .ks-services__inner {\n    max-width: var(--ks-max-width);\n    margin: 0 auto;\n    padding: 2.5rem 3rem;\n    display: grid;\n    grid-template-columns: 0.9fr 1.1fr;\n    gap: 4rem;\n    align-items: start;\n  }\n\n  \/* Linke Spalte \u2013 sticky *\/\n  .ks-services__head {\n    position: sticky;\n    top: 2.5rem;\n    align-self: start;\n    text-align: left;\n  }\n  .ks-services__eyebrow { margin: 0 0 1rem 0; }\n  .ks-services__h2 {\n    font-family: 'Poppins', sans-serif;\n    font-weight: 700;\n    font-size: clamp(1.8rem, 3vw, 2.6rem);\n    line-height: 1.15;\n    color: var(--ks-ink);\n    margin: 0;\n  }\n  .ks-services__intro {\n    font-family: 'Open Sans', sans-serif;\n    font-size: 1rem;\n    line-height: 1.7;\n    color: var(--ks-ink-60);\n    max-width: 42ch;\n    margin: 1rem 0 0;\n  }\n\n  \/* Accordion *\/\n  .ks-services__accordion {\n    display: flex;\n    flex-direction: column;\n    gap: 1rem;\n  }\n\n  .ks-acc {\n    background: var(--ks-white);\n    border: 1px solid var(--ks-border);\n    border-radius: var(--ks-radius-md);\n    overflow: hidden;\n    transition: border-color 0.25s ease, box-shadow 0.25s ease,\n                opacity 0.5s ease, transform 0.5s ease;\n    \/* Scroll-Reveal Ausgangszustand *\/\n    opacity: 0;\n    transform: translateY(18px);\n  }\n  .ks-acc.is-in { opacity: 1; transform: translateY(0); }\n  .ks-acc[open] {\n    border-color: var(--ks-gold-soft);\n    box-shadow: 0 12px 32px rgba(0,0,0,0.06);\n  }\n\n  .ks-acc__summary {\n    display: flex;\n    align-items: center;\n    gap: 1.25rem;\n    padding: 1.5rem 1.75rem;\n    cursor: pointer;\n    list-style: none;\n    user-select: none;\n  }\n  .ks-acc__summary::-webkit-details-marker { display: none; }\n  .ks-acc__summary:focus-visible {\n    outline: 2px solid var(--ks-gold);\n    outline-offset: -2px;\n  }\n\n  .ks-acc__icon {\n    flex-shrink: 0;\n    color: var(--ks-gold);\n    display: flex;\n  }\n\n  .ks-acc__title {\n    flex: 1;\n    font-family: 'Poppins', sans-serif;\n    font-weight: 600;\n    font-size: 1.15rem;\n    color: var(--ks-ink);\n  }\n\n  .ks-acc__chevron {\n    flex-shrink: 0;\n    color: var(--ks-ink-30);\n    display: flex;\n    transition: transform 0.3s ease, color 0.25s ease;\n  }\n  .ks-acc[open] .ks-acc__chevron {\n    transform: rotate(180deg);\n    color: var(--ks-gold);\n  }\n\n  .ks-acc__body {\n    padding: 0 1.75rem 1.5rem calc(1.75rem + 32px + 1.25rem);\n  }\n  .ks-acc__body p {\n    font-family: 'Open Sans', sans-serif;\n    font-size: 0.95rem;\n    line-height: 1.7;\n    color: var(--ks-ink-60);\n    margin: 0;\n  }\n  .ks-acc__tags {\n    font-size: 0.72rem !important;\n    color: var(--ks-ink-30) !important;\n    margin-top: 0.85rem !important;\n    padding-top: 0.85rem;\n    border-top: 1px solid var(--ks-border);\n  }\n\n  \/* sanftes Aufklappen *\/\n  .ks-acc[open] .ks-acc__body {\n    animation: ks-acc-reveal 0.3s ease-out;\n  }\n  @keyframes ks-acc-reveal {\n    from { opacity: 0; transform: translateY(-6px); }\n    to   { opacity: 1; transform: translateY(0); }\n  }\n\n  @media (max-width: 768px) {\n    .ks-services__inner {\n      grid-template-columns: 1fr;\n      gap: 2rem;\n      padding: 1.5rem 1.5rem;\n    }\n    .ks-services__head { position: static; top: auto; }\n    .ks-services__intro { max-width: 52ch; }\n    .ks-acc__summary { gap: 1rem; padding: 1.25rem 1.25rem; }\n    .ks-acc__title { font-size: 1.02rem; }\n    .ks-acc__body { padding: 0 1.25rem 1.25rem calc(1.25rem + 32px + 1rem); }\n  }\n  @media (max-width: 480px) {\n    .ks-acc__body { padding-left: 1.25rem; }\n  }\n  @media (prefers-reduced-motion: reduce) {\n    .ks-acc { opacity: 1; transform: none; transition: border-color 0.25s ease, box-shadow 0.25s ease; }\n    .ks-acc[open] .ks-acc__body { animation: none; }\n  }\n<\/style>\n\n<script>\n  (function () {\n    var items = document.querySelectorAll('.ks-services .ks-acc');\n    if (!items.length) return;\n    if (!('IntersectionObserver' in window)) {\n      items.forEach(function (el) { el.classList.add('is-in'); });\n      return;\n    }\n    var io = new IntersectionObserver(function (entries, obs) {\n      entries.forEach(function (entry) {\n        if (entry.isIntersecting) {\n          var el = entry.target;\n          var i = Array.prototype.indexOf.call(items, el);\n          el.style.transitionDelay = (i * 0.12) + 's';\n          el.classList.add('is-in');\n          obs.unobserve(el);\n        }\n      });\n    }, { threshold: 0.2 });\n    items.forEach(function (el) { io.observe(el); });\n  })();\n<\/script>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<!-- ============================================================\n   katzensprung.net \u2014 Sektion 3: About \/ Wer ich bin\n   ============================================================ -->\n\n<section id=\"about\" class=\"ks-about\" aria-label=\"Wer ich bin\">\n  <div class=\"ks-about__inner\">\n\n    <!-- Linke Spalte: Gold-Block -->\n    <div class=\"ks-about__block\">\n      <p class=\"ks-eyebrow ks-about__eyebrow\">Wer ich bin<\/p>\n      <h2 class=\"ks-about__h2\">\n        <span class=\"ks-about__h2-greeting\">Hi, ich bin Lea.<\/span>\n        <span class=\"ks-about__h2-sub\">Verbinderin von Beruf, Klartextrednerin aus \u00dcberzeugung.<\/span>\n      <\/h2>\n\n      <div class=\"ks-about__accordion\">\n\n        <!-- Call-Out 1: Menschlich-->\n        <details class=\"ks-about__acc\" name=\"ks-about\">\n          <summary class=\"ks-about__acc-summary\">\n            <span class=\"ks-about__acc-icon\" aria-hidden=\"true\">\n              <svg viewBox=\"0 0 32 32\" width=\"22\" height=\"22\" fill=\"none\">\n                <circle cx=\"9\" cy=\"16\" r=\"5\" stroke=\"currentColor\" stroke-width=\"2\"\/>\n                <circle cx=\"23\" cy=\"16\" r=\"5\" stroke=\"currentColor\" stroke-width=\"2\"\/>\n                <path d=\"M14 16h4\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/>\n              <\/svg>\n            <\/span>\n            <span class=\"ks-about__acc-title\">Empathische Strukturgeberin<\/span>\n            <span class=\"ks-about__acc-chevron\" aria-hidden=\"true\">\n              <svg viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" fill=\"none\">\n                <path d=\"m6 9 6 6 6-6\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n              <\/svg>\n            <\/span>\n          <\/summary>\n          <div class=\"ks-about__acc-body\">\n            <p>Ein ehemaliger Chef nannte mich mal \u201e<b>Verbinderin<\/b>&#8222;, und das ist h\u00e4ngengeblieben. Ich habe ein Gesp\u00fcr daf\u00fcr, was Menschen und Unternehmen wirklich bewegt und nutze diese St\u00e4rke, um Strategie und Realit\u00e4t zusammenzubringen.<\/p>\n          <\/div>\n        <\/details>\n\n        <!-- Call-Out 2: Fachlich -->\n        <details class=\"ks-about__acc\" name=\"ks-about\">\n          <summary class=\"ks-about__acc-summary\">\n            <span class=\"ks-about__acc-icon\" aria-hidden=\"true\">\n              <svg viewBox=\"0 0 32 32\" width=\"22\" height=\"22\" fill=\"none\">\n                <circle cx=\"16\" cy=\"16\" r=\"12\" stroke=\"currentColor\" stroke-width=\"2\"\/>\n                <path d=\"M4 16h24M16 4c3 3.5 4.5 7.5 4.5 12S19 25 16 28M16 4c-3 3.5-4.5 7.5-4.5 12S13 25 16 28\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/>\n              <\/svg>\n            <\/span>\n            <span class=\"ks-about__acc-title\">International gewachsen, lokal verankert<\/span>\n            <span class=\"ks-about__acc-chevron\" aria-hidden=\"true\">\n              <svg viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" fill=\"none\">\n                <path d=\"m6 9 6 6 6-6\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n              <\/svg>\n            <\/span>\n          <\/summary>\n          <div class=\"ks-about__acc-body\">\n            <p>BBA <strong>International Marketing<\/strong>, 13+ Jahre Erfahrung: vom Start-Up \u00fcber SaaS-Scale-Up bis zum Konzern. Dazu Stationen in den Niederlanden (hoi!) und ein Marketing-Werkzeugkasten, der die ganze Bandbreite abdeckt.<\/p>\n          <\/div>\n        <\/details>\n\n        <!-- Call-Out 3: Zuk\u00fcnftig (Teal-Highlight) -->\n        <details class=\"ks-about__acc ks-about__acc--future\" name=\"ks-about\">\n          <summary class=\"ks-about__acc-summary\">\n            <span class=\"ks-about__acc-icon\" aria-hidden=\"true\">\n              <svg viewBox=\"0 0 32 32\" width=\"22\" height=\"22\" fill=\"none\">\n                <path d=\"M27 16a11 11 0 1 1-3.2-7.8\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/>\n                <path d=\"M27 5v6h-6\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n              <\/svg>\n            <\/span>\n            <span class=\"ks-about__acc-title\">Immer in Bewegung<\/span>\n            <span class=\"ks-about__acc-chevron\" aria-hidden=\"true\">\n              <svg viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" fill=\"none\">\n                <path d=\"m6 9 6 6 6-6\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n              <\/svg>\n            <\/span>\n          <\/summary>\n          <div class=\"ks-about__acc-body\">\n            <p>Ob <strong>KI<\/strong>, neue Kan\u00e4le oder ge\u00e4nderte Spielregeln im <strong>Marketing<\/strong>, ich bleibe dran und passe mich an. Diese Anpassungsf\u00e4higkeit habe ich mir durch viele Umz\u00fcge, L\u00e4nder und St\u00e4dte angeeignet und gebe sie heute an meine Kundinnen und Kunden weiter.<\/p>\n          <\/div>\n        <\/details>\n\n      <\/div>\n\n      <p class=\"ks-about__story\">Wenn ich nicht gerade an <strong>Marketing-Strategien<\/strong> arbeite, findet man mich in unserem Frankfurter Gadde oder unterwegs. Meist mit meinem Partner Dominic und unserer H\u00fcndin Flocke irgendwo zwischen Deutschland und Portugal. Diese Mischung aus Verwurzelung und Bewegung pr\u00e4gt auch, wie ich arbeite: strukturiert, aber nie starr.<\/p>\n\n      <a class=\"ks-btn-primary ks-about__cta\" href=\"https:\/\/zeeg.me\/katzensprung\/kennenlernen\" target=\"_blank\" rel=\"noopener\">\n        Lust auf einen virtuellen Kaffee?\n      <\/a>\n    <\/div>\n\n    <!-- Rechte Spalte: farbiges Foto -->\n    <div class=\"ks-about__media\">\n      <img decoding=\"async\"\n        class=\"ks-about__photo lazyload\"\n        data-src=\"https:\/\/katzensprung.net\/wp-content\/uploads\/2026\/02\/DSC00869-scaled.jpg\"\n        alt=\"Lea Fischer\"\n       \n        width=\"800\" height=\"1000\"\n src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/1000;\" \/>\n    <\/div>\n\n  <\/div>\n<\/section>\n\n<style>\n  .ks-about { background: var(--ks-white); }\n  .ks-about__inner {\n    max-width: var(--ks-max-width);\n    margin: 0 auto;\n    padding: 2.5rem 3rem;\n    display: grid;\n    grid-template-columns: 1fr 1fr;\n    gap: 5rem;\n    align-items: center;\n  }\n\n  \/* Gold-Block *\/\n  .ks-about__block {\n    background: var(--ks-gold-soft);\n    padding: 3.5rem 2.75rem;\n    border-radius: var(--ks-radius-lg);\n  }\n  .ks-about__eyebrow { margin: 0 0 1.25rem 0; 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});\n  })();\n<\/script>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<!-- ============================================================\n   katzensprung.net \u2014 Sektion 4: Prozess\n   ============================================================ -->\n\n<section class=\"ks-process\" aria-label=\"Wie wir zusammenarbeiten\">\n  <div class=\"ks-process__inner\">\n    <p class=\"ks-eyebrow ks-process__eyebrow\">Wie wir zusammenarbeiten<\/p>\n    <h2 class=\"ks-process__h2\">Vier Phasen. Ein Ziel: Marketing, das <span style=\"color:#daa521\">verbindet<\/span>.<\/h2>\n\n    <div class=\"ks-process__steps\">\n\n      <article class=\"ks-step\">\n        <div class=\"ks-step__num\">01<\/div>\n        <h3>Verstehen<\/h3>\n        <p>Bestandsaufnahme und Status quo: Wo stehst du gerade, wo m\u00f6chtest du hin? Mich interessieren dabei vor allem die <b>Menschen hinter den Marketingzielen<\/b>.<\/p>\n      <\/article>\n\n      <article class=\"ks-step\">\n        <div class=\"ks-step__num\">02<\/div>\n        <h3>Priorisieren<\/h3>\n        <p>Marketing wird selten besser durch \u201emehr&#8220;. Sondern durch <b>bessere Priorisierung<\/b>. Gemeinsam definieren wir, worauf es ankommt und was wir erstmal bewusst ausblenden.<\/p>\n      <\/article>\n\n      <article class=\"ks-step\">\n        <div class=\"ks-step__num\">03<\/div>\n        <h3>Strukturieren<\/h3>\n        <p>Strategie, Tools, Prozesse und Daten sinnvoll verkn\u00fcpfen. Damit Marketing nicht von einzelnen Personen abh\u00e4ngt, sondern von einem System, das <b>langfristig wirkt und tr\u00e4gt<\/b>.<\/p>\n      <\/article>\n\n      <article class=\"ks-step ks-step--loop\">\n        <div class=\"ks-step__num\">\n          04\n          <svg viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" fill=\"none\" aria-hidden=\"true\">\n            <path d=\"M20 11a8 8 0 0 0-14-4M4 5v4h4M4 13a8 8 0 0 0 14 4m2 2v-4h-4\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n          <\/svg>\n        <\/div>\n        <h3>Reviewen \ud83d\udd01<\/h3>\n        <p>Was hat funktioniert? Was nicht? Was kommt als n\u00e4chstes? <b>Marketing ist nie wirklich \u201efertig&#8220;<\/b>, aber ehrliche Reviews machen die Richtung klarer. Und manchmal beginnt eine neue Runde.<\/p>\n      <\/article>\n\n    <\/div>\n  <\/div>\n<\/section>\n\n<style>\n  .ks-process { background: var(--ks-gold-pale); margin: 0; }\n  .ks-process__inner {\n    max-width: var(--ks-max-width);\n    margin: 0 auto;\n    padding: 2.25rem 3rem;\n  }\n  .ks-process__eyebrow { color: var(--ks-gold); margin: 0 0 1rem 0; }\n  .ks-process__h2 {\n    font-family: 'Poppins', sans-serif;\n    font-weight: 700;\n    font-size: clamp(1.8rem, 3vw, 2.6rem);\n    line-height: 1.15;\n    color: var(--ks-ink);\n    margin: 0 0 2.25rem 0;\n  }\n\n  .ks-process__steps {\n    display: grid;\n    grid-template-columns: repeat(4, 1fr);\n    gap: 2rem;\n  }\n\n  .ks-step {\n    padding: 2rem 1.5rem;\n    border-top: 1px dashed rgba(17,17,17,0.12);\n    opacity: 0;\n    transform: translateY(20px);\n    transition: opacity 0.5s ease, transform 0.5s ease;\n  }\n  .ks-step.visible { opacity: 1; transform: translateY(0); }\n\n  .ks-step__num {\n    display: flex;\n    align-items: center;\n    gap: 0.5rem;\n    font-family: 'Poppins', sans-serif;\n    font-weight: 700;\n    font-size: 2.5rem;\n    line-height: 1;\n    color: var(--ks-gold);\n    margin-bottom: 1rem;\n  }\n  .ks-step--loop .ks-step__num { color: var(--ks-teal); 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});\n  })();\n<\/script>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<!-- ============================================================\n   katzensprung.net \u2014 Sektion 5: Kontakt-CTA \n   ============================================================ -->\n\n<section class=\"ks-contact\" aria-label=\"Kontakt\">\n  <div class=\"ks-contact__inner\">\n\n    <!-- Linke Spalte: Text + CTA -->\n    <div class=\"ks-contact__content\">\n      <p class=\"ks-eyebrow ks-contact__eyebrow\">Bereit f\u00fcr deinen Katzensprung?<\/p>\n\n      <h2 class=\"ks-contact__h2\">\n        Let&#8217;s connect the dots, <em>und dein Marketing gleich mit.<\/em>\n      <\/h2>\n\n      <p class=\"ks-contact__subtext\">Buch dir \u00fcber den Link dein kostenfreies 15-Minuten-Erstgespr\u00e4ch f\u00fcr mehr Klarheit und einen entspannten Austausch auf Augenh\u00f6he.<\/p>\n\n      <a class=\"ks-btn-primary ks-contact__cta\" href=\"https:\/\/zeeg.me\/katzensprung\/kennenlernen\" target=\"_blank\" rel=\"noopener\">\n        Termin \u00fcber Zeeg buchen \u2192\n      <\/a>\n\n      <div class=\"ks-contact__secondary\">\n        <a class=\"ks-contact__link\" href=\"mailto:hallo@katzensprung.net\">\n          <svg viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" fill=\"none\" aria-hidden=\"true\">\n            <rect x=\"3\" y=\"5\" width=\"18\" height=\"14\" rx=\"2\" stroke=\"currentColor\" stroke-width=\"1.6\"\/>\n            <path d=\"m4 7 8 6 8-6\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n          <\/svg>\n          hallo@katzensprung.net\n        <\/a>\n        <a class=\"ks-contact__link\" href=\"https:\/\/www.linkedin.com\/in\/leafischer-katzensprung\/\" target=\"_blank\" rel=\"noopener\">\n          <svg viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" fill=\"currentColor\" aria-hidden=\"true\">\n            <path d=\"M4.98 3.5a2.5 2.5 0 1 1 0 5 2.5 2.5 0 0 1 0-5ZM3 9h4v12H3V9Zm6 0h3.8v1.7h.05c.53-.95 1.83-1.95 3.77-1.95 4.03 0 4.78 2.5 4.78 5.75V21h-4v-5.6c0-1.33-.02-3.05-1.86-3.05-1.86 0-2.14 1.45-2.14 2.95V21H9V9Z\"\/>\n          <\/svg>\n          LinkedIn\n        <\/a>\n      <\/div>\n    <\/div>\n\n    <!-- Rechte Spalte: Abschlussbild -->\n    <div class=\"ks-contact__media\">\n      <img decoding=\"async\"\n        class=\"ks-contact__photo lazyload\"\n        data-src=\"https:\/\/katzensprung.net\/wp-content\/uploads\/2026\/02\/DSC01074-scaled.jpg\"\n        alt=\"Lea Fischer \u2013 Kontakt\"\n       \n        width=\"800\" height=\"900\"\n src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; 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}\n    .ks-contact__photo {\n      aspect-ratio: 16 \/ 10;\n      max-height: 260px;\n    }\n  }\n<\/style>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<footer class=\"ks-footer\">\n  <div class=\"ks-footer-inner\">\n    <div class=\"ks-footer-brand\">\n      katzensprung <em>by Lea Fischer<\/em>\n    <\/div>\n    <nav class=\"ks-footer-links\" aria-label=\"Footer Navigation\">\n      <a href=\"https:\/\/katzensprung.net\/impressum\/\">Impressum<\/a>\n      <a href=\"https:\/\/katzensprung.net\/datenschutzerklaerung\/\">Datenschutz<\/a>\n      <a href=\"https:\/\/katzensprung.net\/cookie-richtlinie\/\">Cookies<\/a>\n      <a href=\"https:\/\/www.linkedin.com\/in\/leafischer-katzensprung\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"LinkedIn\">\n        <svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"currentColor\" aria-hidden=\"true\">\n          <path d=\"M20.447 20.452h-3.554v-5.569c0-1.328-.027-3.037-1.852-3.037-1.853 0-2.136 1.445-2.136 2.939v5.667H9.351V9h3.414v1.561h.046c.477-.9 1.637-1.852 3.37-1.852 3.601 0 4.267 2.37 4.267 5.455v6.288zM5.337 7.433a2.062 2.062 0 01-2.063-2.065 2.063 2.063 0 112.063 2.065zm1.782 13.019H3.555V9h3.564v11.452zM22.225 0H1.771C.792 0 0 .774 0 1.729v20.542C0 23.227.792 24 1.771 24h20.451C23.2 24 24 23.227 24 22.271V1.729C24 .774 23.2 0 22.222 0h.003z\"\/>\n        <\/svg>\n      <\/a>\n    <\/nav>\n  <\/div>\n<\/footer>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Marketing-Strategin &#038; MarTech-Beraterin Marketing, das verbindet. Bei mir gibt&#8217;s keinen Agentur-Pitch und kein &#8222;h\u00f6her, schneller, weiter&#8220;, sondern ehrliches Marketing mit Haltung. Datenbasiert, strategisch, mit Blick f\u00fcr die Menschen hinter den Kennzahlen. Versprochen. Empathisches Marketing Dateninformiert statt Bauchgef\u00fchl Was ich tue Marketingberatung die verbindet. Strategie, Online Marketing, MarTech und Bef\u00e4higung. Vier Felder, eine Haltung. Meine Arbeit [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1073,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"slim_seo":{"title":"Marketing, das verbindet | katzensprung by Lea Fischer","description":"Empathisches Marketing mit Haltung. Marketingberatung f\u00fcr KMU und Einzelunternehmerinnen sowie -unternehmer. 15 Min. kostenfreies Erstgespr\u00e4ch vereinbaren."},"footnotes":""},"class_list":["post-915","page","type-page","status-publish","has-post-thumbnail","hentry"],"blocksy_meta":{"has_hero_section":"disabled","styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"_links":{"self":[{"href":"https:\/\/katzensprung.net\/en\/wp-json\/wp\/v2\/pages\/915","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/katzensprung.net\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/katzensprung.net\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/katzensprung.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/katzensprung.net\/en\/wp-json\/wp\/v2\/comments?post=915"}],"version-history":[{"count":156,"href":"https:\/\/katzensprung.net\/en\/wp-json\/wp\/v2\/pages\/915\/revisions"}],"predecessor-version":[{"id":1199,"href":"https:\/\/katzensprung.net\/en\/wp-json\/wp\/v2\/pages\/915\/revisions\/1199"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/katzensprung.net\/en\/wp-json\/wp\/v2\/media\/1073"}],"wp:attachment":[{"href":"https:\/\/katzensprung.net\/en\/wp-json\/wp\/v2\/media?parent=915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}